Real Estate · Since 2022
Longview Carolina
Strategy, Sales & Marketing
An ongoing campaign with Relan Capital for a farm-centered community in Easley. Creative work began in 2022, and only two years into sales and marketing we've helped generate more than $16 million in sales.
A Community Built Around a Farm
Longview Carolina is an agrihood in Easley, developed by Relan Capital: homesites with long views toward the Blue Ridge, built around a working farm.
From First Logo to Year Two
Our creative work started in 2022 with the Longview Carolina brand and its first commercial. Strategy followed in 2023, and in June 2024 we took on sales and marketing alongside Relan Capital. That's when the advertising began, so we're only in year two.
One Team, First Click to Closing
Today we run the pieces a buyer meets on the way to a homesite: the website, the films, an AI chatbot that answers questions at any hour, the phone system, and the custom CRM that all of it feeds into.
We handle the advertising across OTT, connected TV and digital, work alongside the public relations firms, and make sure every channel's data is tracked so it shapes the next decision.
Since June 2024
Showing the View
A place like this sells in person, so the photos and films have to get people out to see it. We've shot drone and lifestyle photography and made the films that tell the story, from the 30-second Welcome to Longview Carolina at the top of this page to Living in Longview Carolina, a longer look at life there.
Life at Longview
Select a photo to see it full screen
What We Deliver
- Brand and first commercial (2022)
- Strategy
- Advertising across OTT, connected TV and digital
- Coordination with public relations firms
- Tracking on every channel to guide decisions
- Website development
- Video production
- AI chatbot
- Phone system
- Custom CRM integration
- Drone and lifestyle photography
“Roy has become a key member of our development team. Started working with him on drone photography for our properties, and now he handles just about everything, websites, photos, videos, marketing, sales materials, you name it. He helped us sell out Riverstead in a year and we're on track to sell out Longview Carolina. The young man and his team at Take Part do excellent work and take care of every detail. Can't recommend them enough.”
Selling a Place, Not Just a Lot?
We'll build the strategy, the systems and the story that bring buyers out to see it.