Riverstead

Riverstead is a resilient living community like no other. Inside the gates are more than 400 acres built around the outdoors, with 6.5 miles of trails, 2.5 miles of river and a 250-acre nature preserve.

With the mountains and that much nature all around, we knew this site was special. Our mission was simple. Share Riverstead's message with the world and bring interested buyers into the community.

Our partnership began at the start of 2020 with one question: how do you catch the eye of buyers looking for property around Greenville?

It sounds simple, and it's harder to answer than you'd think. Working with Relan Capital, we built a persuasive campaign around resilient living that leaned on third-party credibility across the Upstate, grounded in two marketing models, the Consumer Decision Journey and the Recency Frequency Model.

We built the Riverstead website and made the photos and films, then ran the advertising across OTT, connected TV and digital, working alongside the public relations firms. Every channel was tracked, so the data from one month shaped the decisions for the next.

Riverstead was expected to take four years to sell. Year over year, the site saw a 297% increase in unique visitors and a 55% increase in leads, and 53 homesites sold in 13 months, by January 2021.