Home Services · Since 2024
AM Mechanical
Website, Campaigns & Ads
A rebuilt website, photo and video, and the creative campaigns and Meta and search ads behind an Upstate heating and air company's maintenance plan.
Twenty Years of Trust, Online
AM Mechanical has kept Upstate homes and businesses heated and cooled since 2001. The company wanted more homeowners on its planned maintenance plan, so small problems get caught before they turn into big repair bills.
A New Website
We redeveloped and redesigned ammechanicalinc.com around what a homeowner needs to do next: call, book service or sign up for planned maintenance. It's built around our photos and video of the AM Mechanical team at work.
Campaigns With a Point
Our creative strategy started with one person: the homeowner who runs the household and wants her system to last. From there came campaigns like Good vs. Bad, showing life with planned maintenance and without it, and Key Level Trust, built on the idea that AM Mechanical is the company you'd hand your house key to.
We also built community partnerships into the plan. With Pickens County Meals On Wheels and a local homeschool co-op, a $40 system checkup sent all of its proceeds to the nonprofit.
We set the digital ad strategy on Meta and search, and produce the video ads that run on Meta.
On the Job
Select a photo to see it full screen
What We Deliver
- Website redevelopment and redesign
- Photography and team portraits
- Video, including ads for Meta
- Creative campaign strategy
- Digital ad strategy on Meta and search
- Nonprofit partnership campaigns
Service Business Ready to Grow?
We'll show people the team they're trusting and give them a reason to call.